Let's meet halfway
Graphic design | campaign branding
Lets Meet Halfway is a campaign to encourage more people especially young people to learn a little bit of sign language. At least to get them interested and more aware of the deaf community in Singapore.
gsa Brief
Year: 2020
01 Social Media Marketing
Social media marketing is the main channel as the target audience was aimed at young adults. Part of the solution to encourage people to learn more sign language is to make interesting and eye-catching visuals so that it looks more exciting and easy to learn. Faster as well since in the present time we have a lesser attention span. The feed is designed to have one column for the fingerspelling and the other two for short conversational tutorials and some of the benefits and fun facts or even sharing the people's experiences.
Bus Stop Marketing
Physical Flyer Collaterals
Sliced Typography
The idea for this poster was to make the audience feel what it was similar to what a deaf would have to encounter when they rely on the visuals or lip reading. Hence I used the fact that most hearing people could see and set them a challenge to try reading with half the typographies cut off. This is to further support the idea of trying to meet halfway.
01 Marketing Video
This was a marketing video to promote the idea of learning the basic sign languages to communicate with our deaf community. It was a "good to know" kind of design problem and the solution for myself was to help create some awareness with the blessing of the perspective of the hearing world. If the deaf are trying to understand us through lip reading, what is stopping us from learning just a few words of sign language?
